Long McArthur Ford Receives Prestigious Ford Technicians Choice Award

Long McArthur Ford has been recognized by Ford Motor Company with the prestigious Technicians' Choice Award, an honor that recognizes dealerships that support and value the technicians who keep customers on the road.

The recognition is a significant accomplishment for the Salina dealership, which was one of only 12 dealerships in the entire United States selected to receive the award.

For Long McArthur Ford, however, the award is about much more than a trophy or recognition from Ford. It represents the dealership’s long-standing commitment to its employees and, specifically, the technicians and service team members who play such an important role in taking care of customers.

“My father, Rex McArthur, taught my brother North and me that our employees are the most important part of a company. Nearly 50 years later, we still believe in and practice those same values every day.”

That philosophy has remained an important part of the McArthur family’s approach to business. The dealership understands that a great customer experience starts with having a great team—and giving that team the support, training and resources they need to succeed.

Ford’s Technicians' Choice Award recognizes dealerships that demonstrate a strong commitment to their service technicians and the important work they do. Today’s technicians are highly trained professionals who work on increasingly complex vehicles and are constantly learning new technology, diagnostic procedures and repair techniques.

“It’s a true honor to have Ford recognize our incredible team and the hard work they do to be one of the top service departments in the country,” said Ashley McArthur. “Our technicians work incredibly hard, and I also believe the families who support them behind the scenes deserve to share in this recognition. Their support is a big part of what allows our team to be successful.”

The recognition is particularly meaningful because it shines a light on the people who often work behind the scenes. While customers may first meet a dealership through its sales department, it is the service technicians, advisors and managers who continue that relationship for years after a vehicle is purchased.

Being selected as one of just 12 dealerships nationwide is another milestone for Long McArthur Ford, which has built its reputation around its employees, customers, and commitment to the Ford brand.

For the McArthur family, the award is a reflection of something they have believed for generations: take care of your people, and they will take care of your customers.

And at Long McArthur Ford, that philosophy continues to drive the dealership forward.