Greeneye Technology Picks Salina for North American Headquarters
Greeneye Technology, a company that makes AI-powered targeted spraying equipment for farms, announced Oct. 13 that it is establishing its North American headquarters in Salina.
The company said it chose Salina for its location near growers, access to land for product development testing, transportation routes and proximity to university talent. Greeneye said the decision was supported by a broad coalition of civic, economic development and business leaders.
Greeneye plans to begin hiring immediately. An official ribbon cutting and a chance to visit the facility are planned for early next year, according to the announcement. The release did not give the facility's address or the number of jobs.
“Salina puts us close to the growers and agricultural communities we serve, with the space and connections to keep building,” said Keith Crow, the company's general manager for North America. He said the company wants to grow its team here and explore opportunities to work with Kansas State University.
Mitch Robinson, executive director of the Salina Economic Development Organization, said the company is “bringing proven advanced agricultural technology to a community that understands both farming and the work required to build and support equipment at scale.”
Kansas Secretary of Agriculture Mike Beam said the decision “brings new opportunities for collaboration while helping growers put practical technology to work in their fields.”
How the technology works
Greeneye's system uses computer vision and machine learning to identify weeds and spray non-residual herbicide only where it is needed. A dual-tank, dual-line setup lets operators broadcast residual herbicide and target non-residual herbicide in the same pass. The system can be installed on existing commercial sprayers.
The company said Greeneye-equipped machines sprayed more than 500,000 acres in 12 states during the 2026 season, with weed detection accuracy above 98% and average non-residual herbicide savings of 81%. It estimates that saved about six million gallons of chemical.
The system now works with corn, soybeans, cotton, edible beans, wheat, barley, triticale and sorghum. The company plans to add oats, sugar beets, peanuts and canola in 2027.
Greeneye was founded in 2017 in Tel Aviv, Israel, and announced the commercial launch of its technology in October 2021.
Photo courtesy of Greeneye Technology.
