Familia Toys Warns Salina Shoppers as Local Facebook Scalping Surfaces During NeeDoh Shortage
SALINA, Kan. — Familia Toys - Salina is warning local shoppers not to overpay for NeeDoh products as a nationwide shortage continues and local resale listings begin appearing on Facebook Marketplace.
Salina311 reached out to Familia Toys after screenshots showed NeeDoh products being listed for resale on Facebook, including local listings in Salina priced at $20 and $25. Other nearby listings included mini NeeDoh products listed in Manhattan for $10.
The listings show how the national shortage is now playing out locally, with high-demand NeeDoh items being resold online shortly after stores receive limited restocks. Because apparently even stress balls now have a secondary market. Humanity remains undefeated in weird ways.
Familia Toys said the issue is part of a broader nationwide shortage.
“There is currently a nationwide shortage of NeeDoh, and we want to keep everyone informed,” the store told Salina311.
NeeDoh toys are popular squishy sensory toys that have become highly sought after by children, collectors and online shoppers. The sudden demand has made some products difficult to find, creating an opening for resellers to buy up inventory and list the items online at higher prices.
According to Familia Toys, most NeeDoh products should normally sell between $4.99 and $9.99, with larger items around $15.99.
“We strongly encourage you not to pay $20+ from resellers,” the store said.
The warning comes as local Facebook Marketplace listings show some NeeDoh items being offered above typical retail pricing. Familia Toys said shoppers should be cautious when buying from unofficial sellers and should avoid supporting scalpers who are taking advantage of the shortage.
The store also warned that counterfeit products are becoming more common online.
“We’ve seen an increase in knockoffs being sold on sites like Shein and Temu,” Familia Toys said. “These are not authentic products.”
Familia Toys said scalpers and counterfeit listings are creating problems beyond higher prices for shoppers. According to the store, the manufacturer has had to spend time tracking and addressing counterfeit and unauthorized listings, pulling attention away from producing additional inventory.
Locally, Familia Toys said it has taken steps to keep sales fair for customers.
“At Familia Toys, we’ve had to set limits and move items behind the counter due to a few bad apples,” the store said. “We know this isn’t ideal, but it helps ensure more customers have a fair chance to purchase.”
The store said more inventory is coming, but shipments are still pending.
“The good news: we have thousands of units on order—we’re just waiting on shipments from the manufacturer,” Familia Toys said. “We’re doing everything we can to stay stocked and keep things fair.”
Familia Toys is asking customers to purchase only from authorized and trusted retailers, avoid supporting scalpers or counterfeit sellers, and remain patient while the shortage continues.
For now, the store said it plans to stay transparent with customers as it waits for new shipments and manages demand.
“We appreciate your support and are committed to staying transparent while continuing to bring you the products you love,” the store said. “Let’s keep it fun for everyone!”
